HYUNJUNG JOO



In this collection, my aim is to present a new and contemporary story of Cinderella who overcomes Cinderella Complex. Applying my personal interpretation of the Cinderella story, magical presentation of clothes after the fairy godmother’s magic spell will be excluded. Instead of wearing a stereotypical dress. The new Cinderella look will be based on the 70’s style when women actively took part in social activities and eventually changed the gender role of women.
From the disco culture of the 70’s, Cinderella will create a manish and grunge style from clothes with holes and wrinkles thrown away by her step-mother and sisters. She will transform into a feminine and disco style to a woman full of active energy and self-control. This collection will give a meaningful message to women but be a present to my daughter.

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